Example Output: Growth Marketing Evaluation and Red-Team Harness
Inputs used
- Project context: a self-serve AI analytics product entering a new vertical
- Target audience: growth marketers, lifecycle teams, founders, demand-gen leads
- Success metric: activation, quality, and risk reduction
- Available tools and data: CRM, ad manager, web analytics, email platform, heatmaps
- Desired depth: Production-ready
- Output tone: Clear operator memo
Generated Result
eval matrix, adversarial cases, grading rubric, and release threshold
Success criteria
Create at least 12 golden tasks: 6 normal cases, 3 edge cases, and 3 adversarial cases targeting vanity metrics. A passing result must cite the evidence source and state confidence.
Golden tasks
Create at least 12 golden tasks: 6 normal cases, 3 edge cases, and 3 adversarial cases targeting brand mismatch. A passing result must cite the evidence source and state confidence.
Adversarial tasks
Use CRM stages as evidence, apply the constraint "one primary metric per experiment", and explicitly note how the plan reduces overfitting to a single channel. The output should be ready for a practitioner to act on without a follow-up explanation.
Rubric
Use landing page analytics as evidence, apply the constraint "no dark patterns", and explicitly note how the plan reduces vanity metrics. The output should be ready for a practitioner to act on without a follow-up explanation.
Sampling plan
Release in three gates: internal dry run, limited pilot, then measured expansion. Each gate must show evidence that clear hypothesis is true in practice, not only in documentation.
Release decision
Release in three gates: internal dry run, limited pilot, then measured expansion. Each gate must show evidence that one primary metric per experiment is true in practice, not only in documentation.
Recommended Decision
Proceed with a narrow pilot focused on funnel metrics and ad comments. Treat vanity metrics as the primary launch blocker. The first milestone should prove that the workflow produces a usable experiment brief, campaign matrix, and measurement plan with clear evidence, named owners, and a review path for ambiguous cases.
Expected quality checks
- The result is specific to AI-assisted acquisition, lifecycle messaging, creative testing, and funnel diagnosis.
- It includes the required sections: Success criteria, Golden tasks, Adversarial tasks, Rubric, Sampling plan, Release decision.
- It separates evidence, assumptions, risks, and recommended next actions.
- It includes practical verification steps, not only generic advice.
- It names the most important failure mode for this domain: vanity metrics.
Reuse note
Before copying the output into production work, replace all default variables with your real data and run a human review for high-impact decisions.